Characters can’t be owned.Characters can’t be owned.
We’ve reached a crossroads. Brud may have made virtual humans real — but you made them matter...
You, the community of fans who’ve inspired us all along, have always been the most important part of this equation. But we’re all stuck in Web 2.0, where platforms exploit, platforms extract, and brands tell us all what to do.
You haven’t been allowed to do enough, to help us tell bigger, more powerful stories. It’s time for Brud to create a new way to share the tools we’ve built, and to reward everyone who believed in us. It’s time for a new chapter.
MANIFESTO
1/3
Stories don’t live in a copyright document—they live in us.
It’s time for you to be part of Brud. You are the talent, you are the fans, you are the heart and the muscle and the soul of these characters. Now they will be yours. Completely. Collectively created. Collectively owned. Yes. Let’s bust this wide open. Let’s show every media company, every brand, what community really means, what collective creation really looks like. We are on a journey to create a completely new way of telling stories, together.
Let’s make it real.
Let’s make it real.